[Artist, Astrologer, E-Commerce]
Small Spells
SCOPE:
Creative Direction / Brand Strategy / Brand Identity / Website Design / Website Development
OVERVIEW:
This project called for a website that could intuitively showcase Small Spells’ many offerings—from Rachel’s illustrations and products to sessions in tarot, astrology, and hypnosis—while creating an experience that felt as playful and thoughtful as her work. The design solution was to build an expansive but easy-to-navigate site with clear entry points for all areas, guiding users through Rachel’s universe of art and healing. A fresh, contemporary layout combines structured sections with playful elements, creating a balance between visual interest and seamless functionality. Rachel’s illustrations are incorporated throughout the site to invite exploration and allow her work to shine. A streamlined booking system and built-in newsletter signup support her goals of growing engagement, boosting sales, and creating a space as lively and accessible as her brand.
KEY FEATURES: Acuity scheduling integration for automated bookings, fly-by images over text, custom loading screen, fixed side navigation, built-in blog.
